The rabble among them [who followed Israel from Egypt] had greedy desires [for familiar and delicious food], and the Israelites wept again and said, “Who will give us meat to eat?

Moab said to the elders of Midian, “Now this horde will lick up all that is around us, just as the ox licks up the grass of the field.” And Balak the son of Zippor was the king of Moab at that time.

Now the sons of Reuben and the sons of Gad had very large herds of cattle, and they saw the land of Jazer and the land of Gilead [on the east side of the Jordan River], and indeed, the place was suitable for raising livestock.