'Brand' in the Bible

And it shall come to pass, instead of perfume there shall be rottenness; and instead of a girdle, a rope; and instead of well-set hair, baldness; and instead of a robe of display, a girding of sackcloth; brand instead of beauty.

Sing to the Lord a brand new song! Praise him from the horizon of the earth, you who go down to the sea, and everything that lives in it, you coastlands and those who live there!

“One will say, ‘I am the Lord’s’;And another will name himself after Jacob;And another will write on his hand, ‘I am the Lord’s,’And be called by the [honorable] name of Israel.