'Kick Against the Goads' in the Bible

And he said, Who are you, lord? And the Lord said, I am Jesus whom you persecute. It is hard for you to kick against the goads.

And all of us falling to the ground, I heard a voice speaking to me and saying in the Hebrew dialect, Saul, Saul, why do you persecute Me? It is hard for you to kick against the goads.