'Profited' in the Bible

What is the Almighty that we should serve him? and what are we profited if we pray unto him?

He looketh upon men, and if any say, I have sinned, and perverted that which was right, and it profited me not;

“For you say, ‘What advantage have you [by living a righteous life]?What profit will I have, more [by being righteous] than if I had sinned?’