Treasury of Scripture Knowledge
When anyone hears the message of the kingdom but does not understand it, the evil one [i.e., the devil] comes to him and grabs away what had been sown in his heart. This is the person who was scattered to the side of the road.
A farmer planted 'the word' [i.e., the message of God].
1 Corinthians 3:6
I [Paul] planted [i.e., preached God's word], Apollos watered [it], but God made it grow.
Therefore, you should put away [from you] all moral filth and overflowing wickedness and humbly receive the word [of God], planted within you [by the Holy Spirit. See John 16:8], which is capable of saving your souls.
1 Peter 1:23
You have experienced new birth, not from seed that can decay, but from seed that cannot decay, through the living and enduring word of God.