Milcom in the Bible

Concerning the {Ammonites}: Thus says Yahweh, "Are there no sons for Israel? Or is there no heir for him? Why has Milcom taken possession of Gad, and his people dwelled in its towns?

"Wail, Heshbon, for Ai is devastated. Cry out, O daughters of Rabbah, put on sackcloth. Lament and run back and forth among the walls. For Milcom will go into exile, his priests and his officials together.