And Balak [the king of Moab] the son of Zippor saw all that Israel had done to the Amorites.

Moab said to the elders of Midian, “Now this horde will lick up all that is around us, just as the ox licks up the grass of the field.” And Balak the son of Zippor was the king of Moab at that time.

Balaam said to God, “Balak the son of Zippor, king of Moab, has sent word to me:

They came to Balaam, and said to him, “Thus says Balak the son of Zippor, ‘I beg you, let nothing hinder you from coming to me.

Balaam took up his [second] discourse (oracle) and said:

“Rise up, O Balak, and hear;
Listen [closely] to me, son of Zippor.