So Moab said unto the elders of Midian - Now, shall the gathered host lick up all that are round about us, as the ox doth lick up the verdure of the field. But, Balak son of Zippor, was king unto Moab at that time.

Then took he up his parable and said, - Rise, Balak, and hear, Give ear unto me son of Zippor!