Balak son of Zippor saw all that Israel did to the Amorites,

And Moab said to the elders of Midian, "Now the crowd will lick up all around us, like a bull devours the grass of the field." And Balak son of Zippor [was] king of Moab at that time.

And Balaam said to God, "Balak son of Zippor, king of Moab, sent [word] to me,

They came to Balaam and said to him, "Thus says Balak son of Zippor, 'Please, let nothing keep you from coming to me

Then {he uttered} his oracle, and said, "Stand up, Balak, and hear; listen to me, son of Zippor!