Balaam proclaimed his poem:

Balak, get up and listen;
son of Zippor, pay attention to what I say!

Now Balak son of Zippor saw all that Israel had done to the Amorites.

So the Moabites said to the elders of Midian, “This horde will devour everything around us like an ox eats up the green plants in the field.”

Since Balak son of Zippor was Moab’s king at that time,

Balaam replied to God, “Balak son of Zippor, king of Moab, sent this message to me:

They came to Balaam and said to him, “This is what Balak son of Zippor says: ‘Let nothing keep you from coming to me,

Balak son of Zippor, king of Moab, set out to fight against Israel. He sent for Balaam son of Beor to curse you,

Now are you any better than Balak son of Zippor, king of Moab? Did he ever contend with Israel or fight against them?