Omri bought the hill Samaria from Shemer for two talents of silver, and he built a city on the hill [and fortified it], and named the city which he built Samaria, after the owner of the hill, Shemer.

the son of Amzi, the son of Bani, the son of Shemer,

The sons of Shemer (Shomer) [his brother]: Ahi and Rohgah, Jehubbah, and Aram.