For Heshbon was the city of Sihon the king of the Amorites which Sihon had fought before with the king of the Moabites, and had taken all his land out of his hand, even unto Arnon.

For there is a fire gone out of Heshbon, and a flame from the city of Sihon, and hath consumed Ar of the Moabites and the men of the hills of Arnon!

and the Moabites were sore afraid of the people, because they were many; and abhorred the children of Israel.

And Moab said unto the elders of Midian, "Now this company hath licked up all that are round about us, as an ox licketh up the grass of the field." And Balak the son of Zippor was king of the Moabites at that time.