Then Jesus told them this parable-- "There was once a rich man whose land was very fertile;

And he said, Lord, let it be for this year, and I will have the earth turned up round it, and put animal waste on it, to make it fertile:

And [still] other [seed] fell into fertile soil; it grew and produced a crop of one hundred times [as much as was planted]. As He said these things, He called out, "The person who has ears to hear with ought to listen [to this] carefully."

And those people [represented by seed falling] in the fertile soil are those who possess a good and honest heart when they hear the word [of God]. They hold on to it and patiently [continue until they] produce a crop.