Then Ebed's son Gaal remarked, "Who is this Abimelech? And who is Shechem? Should we serve him? Isn't he Jerubbaal's son? Isn't Zebul his lieutenant? Serve the men of Hamor, Shechem's ancestor but why are we serving him?

When Zebul, the ruler of the city, heard what Ebed's son Gaal had said, he flew into a rage.

When Gaal saw the army, he observed to Zebul, "Look there! People are coming down from the top of the mountains." But Zebul replied to him, "You're looking at morning shadows cast by the mountains. They just look like men to you."

So Zebul replied, "Right... So where's your boasting now? You said, "Who is Abimelech? Should we serve him?' Isn't this the army that you insulted? So go out right now and fight them!"

Afterwards, Abimelech remained at Arumah, but Zebul expelled Gaal and his family so they couldn't remain in Shechem.