'Choke' in the Bible

And the one on whom seed was sown among thorns, this is the one who hears the word, but the worries and distractions of the world and the deceitfulness [the superficial pleasures and delight] of riches choke the word, and it yields no fruit.

but the worries and cares of the world [the distractions of this age with its worldly pleasures], and the deceitfulness [and the false security or glamour] of wealth [or fame], and the passionate desires for all the other things creep in and choke out the word, and it becomes unfruitful.