'Charm' in the Bible

but let it be [the inner beauty of] the hidden person of the heart, with the imperishable quality and unfading charm of a gentle and peaceful spirit, [one that is calm and self-controlled, not overanxious, but serene and spiritually mature] which is very precious in the sight of God.

And never again will the light of a lamp shine in you, and never again will the voice of the bridegroom and bride be heard in you; for your merchants were the great and prominent men of the earth, because all the nations were deceived and misled by your sorcery [your magic spells and poisonous charm].