Then other seeds fell into fertile soil, and growing up to maturity, they yielded an ever increasing crop. They produced thirty, sixty and even a hundred times [as much as was planted]."

A farmer planted 'the word' [i.e., the message of God].

Then there were those who were sown on fertile soil. These represent people who heard 'the word,' accepted it and yielded a crop of thirty, sixty and even a hundred times [as much as was planted]."

It is similar to a seed from the mustard tree which, when planted in the ground,

or, to the people (See Luke 20:9)] by using parables. He said, "A man planted a vineyard and built a fence around it. He dug a place for constructing a grape squeezing device, built a [lookout] tower [near it], then leased it out to tenant farmers and went to another country.